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Brand Management and Behavioral economics
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Frontiers | Consumer Perceptions of Brand Localness and Globalness in Emerging Markets: A Cross-Cultural Context
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Behavioral Branding • Definition | Gabler Wirtschaftslexikon
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The holistic model of behavioural branding | Download Scientific Diagram
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Building behavioral intentions in automotive industry: Brand experience, satisfaction, trust, direct mail communication and attitudes toward advertising | Semantic Scholar
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Employer- und Behavioral Branding im Gesundheitswesen: Konzepte zur Bewältigung des Fachkräftemangels by Miriam Biernoth, Paperback | Barnes & Noble®
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4 Reasons Behavioral Healthcare Organizations Need a Consumer Brand Mentality - designRoom
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Behavioral Branding • Definition | Gabler Wirtschaftslexikon
The holistic model of behavioural branding | Download Scientific Diagram
Exploring behavioral branding: managing convergence of brand attributes and vogue | Emerald Insight
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Aligning employees' work engagement and behavioral performance with internal branding: the missing link of employees' perceived brand authenticity | SpringerLink
